Brand identity, creative direction, and consultancy for the sustainable fashion London fashion brand Insiders. 

Offline - packaging, lookbook, labels, postcards, labels, stickers

Online - website art direction, social media templates

When I got the brief for Insiders, I knew it was a project aligned with a new perspective on society and how we live. 

The founders wanted to create something that anyone could wear while working from home, that is both comfortable and stylish. They do this consciously, minimising the impact of production by using fabric surplus and high-quality materials that will last a lifetime. 

Insiders is a labour of love, created to remove boundaries between sleepwear and loungewear, menswear and womenswear and is doing this by producing classic versatile garments.